Demandbase, Terminus and 6Sense respond. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

To increase conversion for your company, you must pinpoint your marketing and sales funnel leaks so you know what to repair. Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most efficiently to attract customers to conversion? The best next steps to make the biggest gains […]

My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated as a topic over the past few years with B2C influencers and brands getting the majority of attention. While consumer focused influencers have been impacted during the COVID-19 pandemic, B2B is […]

In one study travel marketers saw a 29% bump in mobile revenue with AMP. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

More than 9 out of 10 (91%) of marketers surveyed by Instapages say marketing automation is integral to the success of their campaigns. SocialMediaToday found that 61% of marketers viewed increasing lead generation as the most important strategic goal of marketing automation. But how does marketing automation nurture and prime leads to prepare them to be […]

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Our featured expert this week is Karen Talavera – founder and president of Synchronicity Marketing. Karen is a digital and email marketing expert and brings us tips to optimize our email […]

Merchant service providers give businesses the ability to process credit card payments. Depending on the entity authorized to provide merchant services, these organizations are also referred to as merchant account providers, acquiring banks, acquirers, credit card processors—or just processors, for short. Merchant services come in all different shapes and sizes. They can be independent service […]

Braze seeks to boost empathetic engagement through increased personalization. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

‘The downloads are back’: Podcasting finishes the first half of 2020 strong Podcast downloads have come back to pre-pandemic numbers, increasing from 625 million in March to 825 million over the past two months, while podcast advertising is still expected to increase by 15 percent for the year, according to recently-released report data. DigiDay LinkedIn […]

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!