It’s among several initiatives the company is working on as privacy takes center stage. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts […]

The solution generates and actions real-time purchase predictions. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated […]

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Maturing an email marketing program means getting closer to customers and giving them what they want rather than what marketers might think they want. It involves gaining an understanding of: Whom you’re emailing Who responds How you can nurture them How to grow your program Relationship One spoke with Liane Shayer, marketing manager at Protiviti, […]

A new report from Pew Research makes an attempt to better understand U.S. adults who get their news largely from social media platforms, and compare their understanding of current events and political knowledge to those who use other sources, like TV, radio and news publications. The top-level finding, according to Pew, is that social media […]

Businesses across all industries are susceptible to hackers. This holds true for startups, Fortune 500s, and small businesses alike. That’s why endpoint security software is so important to have. Endpoint security software is a combination of cybersecurity and custom privacy controls for business computers, all managed from a single dashboard. Endpoint security encompasses features like […]