What do B2B marketers stand to gain by using Reddit? Just how effective is Reddit for advertising and organic marketing communication, and what are some of the top tips and advice for B2B marketers new to Reddit or those looking to expand their presence on the social media platform? Let’s take a look at the […]

Loyalty programs are evolving to meet the growing expectations of consumers. Customers expect to be rewarded for engaging with a brand no matter how or where they make the purchase. They also expect that the brand will customize and personalize promotions so that they are hit with relevant offers and incentives at the right time. […]

Twitter is working to make its real-time Trending section less confusing. Last week, the company announced it would begin pinning to the trend’s page a representative tweet that gives more insight about a trend and promised more changes would soon be underway. Today, the company says it will begin writing headlines and descriptions for some […]

Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Looking to unleash your inner Hemingway? Maybe you have an idea for the next Harry Potter and want to get it out? Or maybe you just want to pick up a new skill that can help you earn money on the side? No matter the reason, an online writing course might be just the thing […]

Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent.  This is pretty big on its own.  Then we see data showing that local searches are growing 50 percent […]

Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live questions about a […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare.  That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss […]

Today we live in an age of information overload where the speed of content discovery and the variety of options for media consumption across connected devices presents new challenges for B2B brands and buyers alike. The natural response for buyers is to filter their choices and focus those few sources which are most trusted, credible […]