Ilse Calderon Contributor Share on Twitter Ilse Calderon is an investor at OVO Fund where she specializes in pre-seed investments across capital-efficient markets. Prior to OVO, Ilse spent a year at Silicon Valley Bank rotating across consumer and software teams. More posts by this contributor Investing in the hidden generation Kathleen Garcia-Manjarres Contributor Share on […]

“Data voids” enable offensive content to rise to the top of the search results. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

ON24 launches Conversion Tools to put intent data in the hands of SDRs. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing, Celebrating & Honoring Your Marketing […]

Initially launched in the U.S. in April, now available worldwide in mid-October. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Marketing metrics are more than just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics, discuss how to measure and use each one, and how to […]

Today's post seeks to inspire digital marketers and other customer experience (CX) professionals. Lenn Millbower, a professional speaker with 25 years of experience inside Disney, shares some of his firsthand perspective here. Walt Disney is remembered for his many successes—for Mickey Mouse, for Donald Duck, for Disneyland. But he also saw his share of hard failures  including a […]

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate.  But not all […]

Customers prefer engaging, relevant content and experiences when they interact with brands. Marketers desire the ability to deliver personalized experiences, but might still struggle to get a complete understanding of their customers and to activate experiences in real-time.  According to Accenture’s Pulse Research, 33% of B2B buyers worldwide say their customer experience expectations have increased […]