Author Archives: host2admin

Holiday Marketing Quarterly: Seasonal Automated Campaign Adjustments to Stay Relevant

Holiday Marketing Quarterly: Seasonal Automated Campaign Adjustments to Stay Relevant

The holiday season doesn’t have an off-season, which is why Oracle CX Marketing Consulting provides year-round advice through our Holiday Marketing Quarterly reports. Our fourth quarter checklist for holiday readiness covers six areas: Engaging seasonal buyers Automated campaign adjustments Leveraging new capabilities  Cross-channel coordination Incremental A/B testing Finalizing your plans  This post focuses on the second […]

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Daily Crunch: Pakistan un-bans TikTok

Daily Crunch: Pakistan un-bans TikTok

TikTok returns to Pakistan, Apple launches a music-focused streaming station and SpaceX launches more Starlink satellites. This is your Daily Crunch for October 19, 2020. The big story: Pakistan un-bans TikTok The Pakistan Telecommunication Authority blocked the video app 11 days ago, over what it described as “immoral,” “obscene” and “vulgar” videos. The authority said […]

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Inside Influence: Janine Wegner from Dell on Thought Leadership and Influencer Relations

Inside Influence: Janine Wegner from Dell on Thought Leadership and Influencer Relations

Today marks the 4th installment in the Inside Influencer series. I want to thank everyone who has viewed the interviews, made comments and shared with their networks. This week we’re continuing our search to find out what’s working and what’s not within the world of B2B influencer marketing as well as further insights from the […]

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3 Advantages Chatbots Give to Digital Marketers

3 Advantages Chatbots Give to Digital Marketers

According to Forbes, 62% of US consumers like using chatbots to engage with businesses. Chatbots help organizations with: Customer service and sales Scheduling meetings Organizing business activities Messaging apps Customer conversations held on websites and social media platforms Consumers navigating a website and providing them useful information Facebook has over 300,000 chatbots, and 40% of […]

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