If you’ve made an email marketing mistake—or want to know what to do when you eventually do make one—then watch this video. During the first five minutes or less, you’ll determine whether you need to send a correction or apology email. You’ll also figure out whether you need to send it to everyone you emailed […]

This post comes from a conversation with Chloë Forbes-Kindlen, where we ended up talking about the Disney movie Beauty and the Beast. She said that the part she hates the most about that movie is that the Beast transforms into a normal human at the end, and why do that? The Beast was fine as […]

In 2019, ecommerce sales were $3.53 trillion worldwide.  According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone.  Are you ready?  With the right preparation, ecommerce retailers can achieve double-digit conversion […]

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered! Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful influencer program? Why is it more important than ever to approach B2B influencer marketing with an always-on influencer strategy? Many of these questions are answered in the 2020 State of B2B Influencer Marketing […]

As kids growing up, many of us were fascinated with AI and dreamed about how our future world would look as a result of it. I come from a family of tech engineers and spent my formative years in one giant emerging tech bubble. When the holidays rolled around, I prepared to hear debates on […]

Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play.  Take Apple for example.  Apple’s marketing believes that “design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.” […]

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems, […]