There are plenty of opportunities today to establish long-term consumer relationships. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Do Most B2B Marketers Gate Content? [Study] 64 percent of B2B marketers utilize gated content to obtain prospect and customer information, with some 5 percent always gating their content and 34 percent sometimes using gating, according to recently-released survey data of interest to digital marketers. MarketingProfs Global social media ad spend jumps 56.4% in Q3 […]

Email continues to outperform other marketing channels by a long way. According to Litmus’ State of Email survey results, email marketing ROI is $42 for every $1 spent. It makes sense: You’re marketing to people who raised their hand and want to hear from you. These are your most valuable customers. Don’t you want more […]

WhatsApp, the popular instant messaging app owned by Facebook, is now delivering roughly 100 billion messages a day, the company’s chief executive Mark Zuckerberg said at the quarterly earnings call Thursday. For some perspective, users exchanged 100 billion messages on WhatsApp last New Year’s Eve. That is the day when WhatsApp tops its engagement figures, […]

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According to Smart Insights, 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan.  This means 62 percent of companies are unprepared.  They don’t have the strategy, tactics, or tools they need to market their […]

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been […]

5 Critical On-Page SEO Factors That Impact Your Ranking written by John Jantsch read more at Duct Tape Marketing Having high visibility in a search engine’s organic results is critical to your business’ online success.  People use search engines to find solutions to their problems. And if your product or service isn’t visibly ranking in […]

How to View Customers More Like Members written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m talking about a new book I’m working on. This book will be out in the fall of 2021 but I’m already deep in […]

The platform builds on the company’s call tracking and analytics capabilities. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!