Author Archives: host2admin

Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

Rani Mani, head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships. Rani explained how she’s come to have a love affair with influencer marketing, […]

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Facebook and Instagram notifications warn US users there’s no winner yet in presidential election

Facebook and Instagram notifications warn US users there’s no winner yet in presidential election

Facebook and Instagram are running notifications in their respective apps informing U.S. users that the winner of the 2020 U.S. presidential election has not yet been determined. In large pop-ups appearing at the top of the Facebook and Instagram News Feeds, the notification states that “Votes Are Being Counted” and directs users to other in-app […]

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How Marketing Automation Boosts ROI with Higher-Quality Leads

How Marketing Automation Boosts ROI with Higher-Quality Leads

Conversions and ROI stand as the ultimate indicators of success for campaigns, but marketing automaton pays its role in boosting both, especially by producing higher-quality leads for sales. According to Instapage, 82% of B2B and B2C businesses use marketing automation software for email marketing and businesses using marketing automation are twice as effective at lead generation […]

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