The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

How to activate engagement within the video-viewing experience. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Experienced leadership with hands on marketing operations experience matters. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered together […]

Huddle up, marketers! Action star Arnold Schwarzenegger has a piece of advice for you. (If you’re not reading this in his voice, you’re doing it wrong.) The day is 24 hours. 6 hours we sleep, so you have left 18 hours. So don’t ever give me this thing, “I’m working 12 hours so I don’t […]

RelationshipOne spoke with Hannah Kranich, Director of Demand Generation at Dow, on episode 76 of the Inspired Marketing Podcast. The conversation entailed how B2B marketers can improve lead scoring by adding more intelligence to it. The right person at the right company with the right message Lead management involves three major steps: identifying potential leads; […]

French startup Yubo is the biggest social media app you’ve never heard of — unless you’re a teen. With a focus on young people under 25, the company has managed to attract 40 million users. A fraction of them hang out every day in live-streaming rooms, meet new people and spend money for more features. […]

What Personal Video Can Do for Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Jay In this episode of the Duct Tape Marketing Podcast, I interview David Jay, who is the founder and CEO behind Warm Welcome, which helps businesses upgrade from boring text to personal video […]

It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. Thankfully, technological […]

The 8 Video Types That Every Business Must Master in 2021 written by John Jantsch read more at Duct Tape Marketing What was once a complimentary, nice-to-have component of content marketing now plays an imperative role. Video has emerged front-and-center and is arguably one of the most effective types of content to connect with your […]