Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. What Google removed. The page experience system, the mobile-friendly system, page speed system and the secure site system are all gone. These removals make me wonder if any of these algorithm updates mattered at all […]

B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers 71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools to track marketing results, compared […]

Navigating Uncertainty: The Art of Imperfection in Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO […]

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.  In this workshop, discover how to seamlessly […]

Since I’ve been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is certain: change. Adapting to change and continuously improving is essential for B2B marketers that want to survive and thrive whether the market […]

The post Should You Blog for Money? appeared first on ProBlogger. Image created in Canva I speak with bloggers every day who have heard the stories of blogs that make big dollars and who want to try to make an income from blogging also. One of the pieces of advice that I attempt to convey […]

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, […]

The Benefits of Hiring A Virtual Assistant For Your Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rob Levin In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He co-founded Work Better Now in 2018 and currently serves as the chairman. He is also the […]

As a content marketer, it’s my job to take the axiom “no stupid questions” to heart. And when it comes to answering the question “What is content?” on a content marketing blog, you may think I’m stretching that skill to its limit. But you would be wrong! Content is often one of those words that […]

A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches occurring across channels, devices, and locations. Providing potential customers with helpful content throughout this journey is the best way to build trust. […]