Marketing automation provides time and cost savings. However, every company that uses this technology may not be getting as much out of it as they should, especially when it comes to driving more leads and conversions. Here are some ways to make marketing automation work for you. Create a map for the lead journey Although […]

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You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not […]

Weekend Favs January 2 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

You need good work order software to organize, manage, and maintain data on projects. It’s also helpful to maintain and keep track of resources, expenses, and labor. It can be challenging to find unique work order software that isn’t overly pricey or complex. Fortunately for you, the best work order software will streamline your workflow […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the fight to stay organized, healthcare professionals have an uphill battle. Billing is more complicated than the human genome. Government regulations add extra steps to every task. Decisions are time-sensitive. Small mistakes can […]

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 […]

Social networks will experience a pandemic-driven boost in 2020—but not equally Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global users for 2020 than previously estimated. eMarketer Snapchat Shares New insights into Consumer Behavior and […]

Thank BUDDHA that it’s 2021! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. You’ve shared with me 14 years of your experiences with more to come, I want to share with you how this works because I want you to choose your […]

While much of what made 2020 such an absolute nightmare will still be with us on January 1 (sorry!), we will really, truly be leaving Adobe Flash and FarmVille behind as we enter the new year. The end of Flash has been a long time coming. The plugin, which was first released in 1996 and […]