Author Archives: host2admin

Facebook’s secret settlement on Cambridge Analytica gags UK data watchdog

Facebook’s secret settlement on Cambridge Analytica gags UK data watchdog

Remember the app audit Facebook founder Mark Zuckerberg promised to carry out a little under three years ago at the height of the Cambridge Analytica scandal? Actually the tech giant is very keen that you don’t. The UK’s information commissioner just told a parliamentary subcommittee on online harms and disinformation that a secret arrangement between […]

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2020 Email Marketing Holiday Season in Review

2020 Email Marketing Holiday Season in Review

The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Topline performance Overall, email volume was up 9% year-over-year during the fourth quarter holiday […]

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