WhatsApp, the Facebook-owned popular messaging app with more than 2 billion users, has been getting a lot of heat and losing users in recent weeks after announcing (and then delaying) changes to how it uses your data. It’s not done with how it’s tweaking privacy and security. Now, it’s adding a new biometric feature to […]

As the privacy landscape, regulations, and guidelines continue to evolve, digital marketers must consider the impact to their marketing activities. While compliance is a requirement, transparency and building trust with your audience is also critical. The data privacy space has been heating up for years, with new laws an enforcement taking place in 2020. Enforcement […]

Growing Your Business With Integrity and Kindness written by Kyndall Ramirez read more at Duct Tape Marketing Marketing Podcast with Sarah Santacroce In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which […]

Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were […]

How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge Whether you are a hardened digital marketing veteran or […]

The digital experience vendor takes on the name of one its recent acquisitions. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Google said its users want to see the full story and not have to click through to see more. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Abbas Makhdum, a Senior Director of Product Marketing for Oracle Marketing, agrees with The CDP Institute’s definition of what a customer data platform (CDP) is.  That definition states that a customer data platform is “packaged software that creates a persistent, unified customer database that is accessible to other systems.” One of the key points, Makhdum […]

If you run a club, a gym, or any other membership-based entity, then you’ll need membership management software. Without it, you’ll struggle to manage your members, key events, content, and finances. Luckily, there’s plenty of excellent software out there. There’s a significant amount this type of software can do, too, including database management, email marketing, […]