Marketing automation is one of the hottest topics around right now, and for good reason. For large established companies, automated tools are now almost a necessity to deal with similarly large, complex groups of customers and potential leads. And for small companies, automated tools offer the ability to squeeze every drop of value from their […]

Selling Cost Reduction Instead of Promising Leads with Thomas Hess written by Sara Nay read more at Duct Tape Marketing Agency Spark Podcast with Thomas Hess The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can […]

Construction jobs typically involve multiple contractors and businesses working on a single project. With so many moving parts, staying organized can be challenging. Failure to keep things orderly can result in projects going over budget, running past deadlines, and other complications. The complexity of managing construction jobs is even more difficult when a company is […]

The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Businesses live and die based on leads. Without leads, no one converts. Without conversions, no one pays. Without payments, your business dies. But generating leads is easier said than done. After all, it takes a long time for SEO to impact your business. PPC sports varied results. Social media requires a lot of attention, and banner ads […]

TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Also be on the look out for the new origin referrer for Chrome Google Discover traffic. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If you were itching to launch an email newsletter via Twitter, following its acquisition of the Dutch newsletter platform Revue last month, it appears you’ll have to wait a little bit longer for the official unveiling — although some Twitter users are reporting being able to sign up for the newsletter publishing tool right now. […]

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this 49-minute […]

Need to learn accounting? You don’t have to enroll in an expensive school to do so. You can learn the ins and outs of accounting at home with a laptop, some WiFi, and a little bit of research. These days, the problem isn’t access to education or even lack of funds. With the internet and […]