Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. […]

Real-time intelligence and leading loyalty marketing improve personalization, customer engagement, and retention. The last year proved challenging for digital marketers. The pandemic and other economic events have driven reductions in budget as well as the need to change business models quickly and marketing strategies on the fly.  Despite that, top marketers have shown remarkable creativity and […]

Traditional phone systems are expensive. But cloud-based phone solutions offer a cheaper alternative for business and personal use alike. Enter Google Voice—an affordable way to make and receive phone calls from any device. Say goodbye to expensive business phone plans. Google Voice makes it easy to add new users and locations without a hefty phone […]

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses.  According to Small Business Trends, 32 percent of small businesses don’t have a budget for content marketing. That’s a huge missed opportunity for […]

COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021 Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The data also shows that the top challenges faced by B2B technology marketers in 2021 are balancing quantity […]

Plus, the state of brand trust in 2021. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Plus, making the case for more Google Search Console data. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Welcome to Makers of Modern Marketing, a blog series highlighting the people behind the marketing at Oracle. With this series, we’re giving readers a look at how marketers at Oracle are driving innovation and building the future of digital marketing. Marketers in every industry are currently operating in a rapidly evolving and challenging landscape. As […]

We take an in-depth look at TikTok usage in Russia, Facebook’s Oversight Board looks beyond Facebook and Sesame Workshop backs an edtech fund. This is your Daily Crunch for February 11, 2021. The big story: TikTok becomes a political battleground in Russia Russia has a small but fast-growing and vocal group of TikTok users. And […]