Author Archives: host2admin

Facebook can save itself by becoming a B Corporation

Facebook can save itself by becoming a B Corporation

Ann Florini Contributor Ann Florini is Clinical Professor at Thunderbird School of Global Management at the Arizona State University. Brett Hurt Contributor Share on Twitter Brett Hurt is CEO and co-founder of Data.World. As Facebook confronts outrage among its employees and the public for mishandling multiple decisions about its role in shaping public discourse, it […]

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5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation. These days, though, B2B marketers can be just as dynamic and creative as our B2C […]

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