Author Archives: host2admin

Big Tech companies cannot be trusted to self-regulate: We need Congress to act

Big Tech companies cannot be trusted to self-regulate: We need Congress to act

Arisha Hatch Contributor Share on Twitter Arisha Hatch is Vice President and Chief of Campaigns at Color Of Change. It’s been two months since Donald Trump was kicked off of social media following the violent insurrection on Capitol Hill in January. While the constant barrage of hate-fueled commentary and disinformation from the former president has […]

Read More »
B2B Marketing News: Emotional Connections Top Brand Loyalty Study, YouTube’s New Metrics, & Google My Business Adds Audience Discovery Data

B2B Marketing News: Emotional Connections Top Brand Loyalty Study, YouTube’s New Metrics, & Google My Business Adds Audience Discovery Data

How and Why B2B Marketers Are Using Intent Data [Report] 56 percent of B2B marketers use intent data to identify new target accounts, while 51 percent use this data to align sales and marketing, according to recently-released report data of interest to digital marketers. MarketingProfs Post Engagement Rates Remain Far Higher on Instagram Than Facebook […]

Read More »