As a marketer, you likely dedicate a lot of creative energy to drafting copy that captures the curiosity or interest of the recipient – especially when it comes to email subject lines. Many marketers use multivariate testing (MVT) to narrow in on the best subject lines for their subscribers. But what if you could use […]

After a few twists and turns and then ultimately cancelling its F8 developer conference last year over Covid-19 concerns, Facebook today announced a return of the event in a virtual-only format it is calling F8 Refresh. The company today said that it will be holding it as a one-day event on June 2. You can […]

In the world of social media, the only constant is change. Each platform continues to update and add new features, and new channels appear on a regular basis. With this change comes opportunities for B2B marketing influencers to share their thought leadership in new ways and have their voices heard. I tapped top B2B influencers […]

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Here goes: the secret to writing great landing page headlines is … *dramatic pause* … just kidding! That would be way too easy. Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. You need to put in the work, figure out how it fits into your campaign, and understand your […]

With Y Combinator Demo Day kicking off tomorrow morning, startups in the current batch are hurrying to make a little news before they show off their recent growth to investors. The list includes Runway, Mono, Pangea and Flux. Add Chums to the mix. Chums is a social shopping service that helps friends suggest products to […]

Microsoft Project is a versatile, highly capable project management tool that’s suitable for everything from small projects to large, complex projects. It can facilitate team collaboration even when team members are remote, and offers an array of management tools so users can choose the views and designs that work best for them. While Microsoft Project […]

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The pandemic driven digital transformation of B2B marketing to digital first has created all new levels of competition for time, attention and trust. In this environment, the importance of building credibility is essential in order to deliver stand out customer experiences. But how? B2B brand Thought Leadership certainly plays a role and as the trends […]