The post Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing appeared first on B2B Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital content Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Building a website essentially means investing in your career prospects. Even if you choose a free platform, you will always have to pay for certain components to build your website. WordPress is one of the most beginner-friendly content management system (CMS) options on the market. It’s flexible and intuitive, but there are costs involved if […]

You’ve probably heard this more than a few times on your favorite marketing podcast: “Add some social proof.” There’s a good reason it’s repeated so often: When you use compelling social proof on your landing pages, you can more than double your conversion rate. You may be wondering, “What the heck is social proof and […]

Imagine the power of a platform if nearly every entrepreneur thinks of starting there to open their dream business and sell globally in an instant. That’s Shopify for you. You can’t not know about this amazing eCommerce platform if you’ve ever thought of opening an online business. After all, it has the broadest range of […]

Last October as Slack was preparing for its virtual Frontiers conference, the company began thinking about different ways people could communicate on the platform. While it had built its name on being able to integrate a lot of services in a single place to alleviate the dreaded task-switching phenomenon, it has been largely text-based up […]

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to […]

Everyone in the project management space has heard of Scrum. But even though this project management methodology is so popular, there’s a lot of confusion surrounding the term. If you’re considering implementing Scrum with your team and projects, you need to have a firm grasp of how it works. This guide will walk you through […]