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3 Advantages of CDP-Based Loyalty Programs

3 Advantages of CDP-Based Loyalty Programs

The need for customer data platform (CDP) and loyalty solutions is not a new topic. Yet, many brands might not fully recognize or appreciate the power of CDP and loyalty programs working in tandem. Connecting customer data across all internal systems and front-end interfaces is complex; an inability to do so can result in an underwhelming, fragmented customer experience and, in […]

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