What is the biggest challenge a writer faces?  Nothing. Well, by “nothing,” I mean a blank white screen and a blinking cursor.  It mocks you with its unlimited potential. It fills you with fear that anything you put on that screen won’t be an improvement over its pristine emptiness. We content marketers have to face […]

Download the report here. Last year, consumers around the globe turned to digital in unexpected ways and at unprecedented numbers. Customer experience expectations have reached an all-time high in a digital landscape with more choice and the freedom to switch brands with a simple click or tap. McKinsey noted, “The crisis has prompted a surge […]

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Another week, another big tech hearing in Congress. With a flurry of antitrust reform bills on the way, Democratic lawmakers are again bringing in some of the world’s most powerful tech companies for questioning. In the next hearing, scheduled for Tuesday, April 27 at 10 AM ET, the Senate Judiciary’s subcommittee on privacy and technology […]

Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s […]

Your office is having its annual party, and you’re in charge of the food. You place the order for Italian food and inform your colleagues about it when Jenny from Accounts reminds you that the boss’s wife will also be there for the party and prefers continental food. Not wanting to spoil the party, you […]

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Thanks to a greater focus on experiences and digital content, adtech and martech continue to converge, allowing marketers to optimize their advertising investments and create seamless, personalized customer experiences across the entire customer journey. To support this convergence, Oracle Data Cloud and Oracle Cloud CX recently joined forces as Oracle Advertising and Customer Experience (CX) […]

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