You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […]

Owning an iPhone, you’ve probably taken out some time to familiarize yourself with its tons of features and functionalities. Every generation of the device comes with additional features, so the process is constant. If you’re wondering whether you can make a conference call on your iPhone with your friends, family, or colleagues, you are in […]

If you ask Nik Bonaddio why he wanted to build a new mobile trivia app, his answer is simple. “In my life, I’ve got very few true passions: I love trivia and I love sports,” Bonaddio told me. “I’ve already started a sports company, so I’ve got to start a trivia company.” He isn’t kidding […]

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry. For more than a decade our […]

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the right […]

The post The Power of Being Vulnerable appeared first on ProBlogger. This post is based on episode 255 of the ProBlogger podcast. A lot of bloggers feel that showing any sign of weakness will damage their reputation and weaken their authority . And so they talk only about their successes, and never about their fears, doubts, […]

In-person will return, but the virtual genie can’t be put back in the bottle Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Was the dress black and blue, or white and gold? (Oh no, not this again…) Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be […]