Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy.  One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an […]

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category only includes solutions that support a broad array of criteria like marketing responsiveness, marketing execution, and customer experience. The evaluation assessed 20 vendors across completeness of vision and ability to execute. This is the […]

I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the U.S. After the lockdowns, isolation, anxiety and fear of 2020, it finally feels like things are opening up. This is all great for everything except getting people to read your […]

Microsoft Audience Network is also expanding to two new markets: France and Germany. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? (It was. Yikes!) Your curiosity got the best of you for one second, and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on […]

Customer relationship management (CRM) has become one of the most critical components of any organization in the modern era. Regardless of your business size or industry, CRM systems allow your team to track prospects and manage customer communication from a single source of truth. It’s arguably the best way to improve customer loyalty and deliver […]

I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I […]

Email marketers are constantly asked to do more with less. So, how do you increase campaign frequency and put more advanced email techniques into practice without reducing quality? One way to address both challenges is by adopting an Agile email marketing process. Originally designed to accelerate software development, applying an Agile methodology to email marketing […]

Despite that 96% of marketers engaging influencers for marketing deem their programs successful, there are still a very large number of B2B companies evaluating where influencer engagement fits in their marketing mix. After spending the last 8 plus years working on developing influencer marketing strategies, creating pilot projects, implementing campaigns and running ongoing influencer programs […]