Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place.  The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part […]

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating […]

As a marketer, you know how important projects are. They’re your course to success. Your path to excellence. A plan of action. You also know just how out of sorts projects can get. Without successful marketing project management, timelines may slide, quality may slip, standards may be missed, and the work experience may suffer. So […]

The best customer relationship management (CRM) systems allow you to move customers down your pipeline with ease. A CRM manages it all from a contact form sign-up to live chats that transition a lead to a paying customer. Some CRMs integrate perfectly with a WordPress site, making nurturing customer relationships through your site an even […]

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional […]

What is the next evolution of Account Based Marketing? ABM has gained much traction in the past few years and marketers have developed the kinds of best practices around ABM to make it one of the fastest growing innovations in the B2B mix. But what’s next? The business world has changed since the pandemic and […]

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Salesforce is one of those rare jacks-of-all-trades that actually masters everything. There’s a lot you can do in a single platform for every facet of customer relationship management (CRM): sales, service, marketing, commerce, and IT. And it’s not just multifaceted—it’s highly customizable and built with best-in-class technology. That said, depending on your company’s size and […]

Webex is a feature-rich video conferencing solution that lets you take your online meetings to new heights. It’s accessible, as you can start using it for free today with fullscreen video options for any device. While yes, there are widely known solutions out there like Zoom, Webex ensures your online calling, messaging, and meetings happen […]

Sales dashboards are visual representations of your sales data. In theory, sales metrics are relatively straightforward—reps are either selling or they’re not. But as a sales manager or executive, you know that sales is actually much more complex than this. Businesses rely on data for strategic decision-making, and sales data is arguably the most important. […]