As we work towards elevating the world of B2B marketing, a piece of that includes investing in our own team, and we’ve recently added a new team member to the agency. You may have noticed him make a quiet debut on the blog, but we wanted to take the time to officially introduce you to […]

Looking for an easy way to stay on top of your SEO efforts without paying upwards of $100 (or more) per month? You’re in the right place—for less than a third of the cost and a fraction of the headache, Wincher makes rank tracking and competitor analysis easy. Keep reading to learn everything you need […]

Creators who meet certain eligibility requirements can now apply to join TikTok’s premium content feature, Series. Who is now eligible. Creators must be at least 18 years old and have: An account that is at least 30 days old. Posted four or more public videos in the last 30 days. At least 1,000 “authentic” video […]

If you’re looking for a lightweight ecommerce solution you can add to just about any existing website, Ecwid is a smart choice. You can get set up and selling in just a few minutes for a very reasonable price, but it lacks some of the depth of customization that other ecommerce platforms offer. Keep reading […]

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job.  Filling out a templated campaign brief. (What are the KPIs, dangit?) Scrollin’ endlessly through cheesy stock images. Drafting alternative email subject lines and ad copy. Not exactly Mad Men, is it? So: What if you could just… not? […]

Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and […]

Imagine, for a moment, that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing baby GIF.  But it’ll definitely be one of those two things. Take whatever you want—just […]

How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand storytelling, sharing, and new connections. Let’s take a look at the cyclical nature of online communities, and the changing ways that B2B marketers are using […]

Printify is a print-on-demand company that enables users to create custom-designed products for their online stores. It’s a simple way to design shirts, socks, facemasks, mugs, phone cases, blankets, and much more. Use the platform to design your merchandise and Printify will connect you with a print provider to handle the creation, fulfillment, and shipping.  […]

Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get […]