We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what approaches work and which ones don’t. What separates mediocre marketing from marketing excellence in B2B campaigns? The short answer is: a lot. And certainly there is more that separates the good from the […]

The post Forget about Marketing: Concentrate on Blogging appeared first on ProBlogger. Image created in Canva This is a guest contribution by Nicholas Whitmore. The title: What on earth does it mean? Well, recently it seems like a lot of bloggers fancy themselves as marketers. You can’t read a post on a blog without seeing a […]

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. […]

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays an […]

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season. Build your free WordPress website with […]

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season. Build your free WordPress website with […]

The best web hosting company overall is Hostinger because it is easy to use and offers a great customer experience, but can still scale as you grow. Get started today with Hostinger. When it comes to website hosting, most reputable providers are more alike than they differ. They all tend to deliver similar uptime and […]

Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing.  You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample time […]

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to […]

The 4 Commitments To Grow Your Reach Online written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing […]