To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and retention approach.  So if you’re an agency owner and you don’t track churn rate, this article is for you. What is […]

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI has […]

Rethinking The Words You Should Lose For Those to Use written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sam Horn In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She’s been a speaker for 3 TEDx […]

Our recommendation for most people is Shopify because it offers the most value of any ecommerce platform. Try Shopify free … Compare The Best Ecommerce Platforms Read More » The post Compare The Best Ecommerce Platforms appeared first on . Build your free WordPress website with Host2.us free hosting today!

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, you stop to fill your gas tank and notice that the price per gallon is […]

5-Steps to Attracting Only Dream Clients written by John Jantsch read more at Duct Tape Marketing Craving a solid strategy to reel in profitable clients? You’ve landed at the right spot. This post will guide you through a strategic rethink of your marketing approach aimed at securing those top-tier clients. Let’s set your business on […]

These are the marketing books we find ourselves recommending most often to the more than 500 digital marketing consultants here at Oracle Marketing Consulting. Build your free WordPress website with Host2.us free hosting today!

CRM (Customer Relationship Management) software is powerful. Yet, many businesses continue to use just the basic features. To get the … The Beginner’s Guide to CRM Reporting Read More » The post The Beginner’s Guide to CRM Reporting appeared first on . Build your free WordPress website with Host2.us free hosting today!

When your industry is over-saturated, chances for ranking higher on search engines become harder.  SEO tools give you keywords variations of your main keyword. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. The challenge is this: how do […]

There’s always been an uneasy truce between creativity and commerce. We accuse financially successful artists of ‘selling out.’ We’re wary of sponsored content and product placement in our favorite TV shows and movies. In general, we think of creativity as an artistic pursuit, unconcerned with the practicalities of the business world. And we think of business […]