Author Archives: host2admin

Google’s attribution model shake-up: 3 solutions for advertisers

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. […]

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Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum

Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum

AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, and responsible use and oversight […]

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The Ultimate Guide to Guest Blogging in 2023 for Increased Organic Traffic

The Ultimate Guide to Guest Blogging in 2023 for Increased Organic Traffic

The post The Ultimate Guide to Guest Blogging in 2023 for Increased Organic Traffic appeared first on ProBlogger. In 2023, guest blogging remains a vital strategy for bloggers and businesses aiming to boost their online visibility, improve search engine rankings, and drive organic traffic. However, as the digital landscape evolves, so must our approach to […]

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