Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a great […]

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into […]

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now.  With Google’s latest update displaying links to SGE’s sources more prominently, now seems […]

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting decision […]

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new ad unit, reported a […]

The post Stop Reading. Start Doing. Now! appeared first on ProBlogger.   I’m going to hazard a guess that you are here at ProBlogger because you want to know how to make a blog a success. With a successful blog, you can make some money, right? With the knowledge you glean from here and other […]

Maximizing Your Marketing Impact With Fractional CMOs written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with JP Maroney In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his […]

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge. Why we care. Ecommerce is often a bellwether, where SEO strategies, tactics and […]

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. To truly understand its effectiveness and impact, we need your valuable insights. Join […]

Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the past … A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website Read More » The post A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website appeared […]