This post originally appeared on the Inside AdWords blog. Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick. […]

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example, you have no idea if those users are returning. If they’re […]

Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened […]

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been skeptical about […]

Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies! Brand loyalty is ever more elusive as customers are faced with seemingly endless choice, and interactions with companies are often brief and low-commitment. What’s the answer to […]

5 Blogger SEO Tools In today’s episode, I’ve got Jim Stewart from StewArtMedia back on the show to talk about SEO tools to help you to rank your blog higher. I had Jim on the show back in episode 94 to talk about the biggest mistakes bloggers make with SEO and since that time have […]

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition […]

If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of […]

According to a 2016 Nielsen study, the vast-majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. What our friends, colleagues and neighbors think truly matters, even when it comes to business decisions. One standard industry rating, known as the Net Promoter Score® or NPS®, offers an easy way to […]

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” — Jeff Bezos Customer Centricity Is More Important than Ever It seems that it should go without saying that businesses need to […]