Update: It happened! Snap fell down to its IPO price (for a few seconds) of $17 per share after its continued steady march south over the past several weeks. The company is now barely holding just above its IPO price. Snap’s last earnings report resulted in a disaster, and while the company still managed to stay […]

 Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to […]

 With last fall’s formation of Group Nine Media, four digital media organizations (Thrillist, NowThis, The Dodo and Discovery’s Seeker) came together under a single corporate umbrella. Now the company says it’s seeing real success connecting with readers and viewers, with 114 million social media engagements in May — up from 70 million in January. As […]

This is a guest post from Shane Barker We all know that factors like backlinks, keywords, and bounce rates are important search ranking factors. But there’s still a lot of confusion about social signals, and their impact on a website’s ranking. Reputable sources like Moz and Backlinko have reported that social signals are among the top Google […]

 How should Facebook decide what’s allowed on its social network, and how to balance safety and truth with diverse opinions and cultural norms? Facebook wants your feedback on the toughest issues it’s grappling with, so today it published a list of seven “hard questions” and an email address — hardquestions@fb.com — where you can send feedback… Read […]

  There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This misconception was exacerbated by an eMarketer article this past April which began with the very ominous-sounding warning: "The fluidity of the marketing technology space is making it harder than […]

 Reply threads on Facebook are about to get a lot more animated. To mark the 30th anniversary of the GIF format, all users will get the new GIF comment button that Facebook began testing three months ago. Facebook also announced that almost 13 billion GIFs were sent on Messenger over the past year, with 400 […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

The majority of people have the attention span shorter than a goldfish. When it comes to your website, it’s probably hurting you. According to HubSpot, “55% of visitors spend fewer than 15 seconds on your website.” You’d better grab their attention in a hurry. But how do you do that? By placing the most important […]

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels […]