Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has taken […]

If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click. Unlike search ads, display ads aren’t typically served up to an audience who is actively on the hunt for something specific, so there’s even more pressure to stand out. Think about it: when was […]

 LinkedIn, the social network for the working world with over 500 million members that is now owned by Microsoft, is today taking its next step in its bid to court more users in emerging markets. The company has released an Android app for LinkedIn Lite, a pared-down version of its original LinkedIn mobile app that […]

 According to British anti-bullying organization Ditch The Label’s new annual survey, Instagram is the network of choice for cyberbullies in 2017, with Facebook close behind. This year’s survey collected results from 10,020 people between the ages of 12 and 20, making for a respectably robust data set that sheds some light onto the damaging phenomenon […]

 With Facebook’s newest feature, a musician could run an on-site fan club, a brand could organize its ambassadors and a newspaper could discuss articles with just its top readers. Today Facebook globally launched Groups for Pages, allowing the 70 million Pages on Facebook to create their own distinct communities and feeds. Read More Build your […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential […]

When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays. After all, holiday retail sales during November and December brought in […]

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising […]

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a […]