As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in May 2015 but is as relevant as ever. Dig in! If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the […]

 Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps. Read […]

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI. […]

Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital […]

 If you’re sick of politics, sport and general world news then you’re probably best off avoiding social media altogether. But if you want to have your cake and eat it, there is another option to prevent unwanted items filling up your precious timeline on Twitter. Try Mute, a way to quickly mute 100 words from Twitter as chosen […]

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in June 2015 but still rings true. Enjoy! Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress […]

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]