When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]

For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting […]

How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

 Online commerce giant Shopify is ready for its Instagram moment: The one-stop shop platform provider is opening up its Instagram integration to thousands of its merchants leading up to the holiday season. The platform expansion adds yet another sales channel to the considerable quiver Shopify providers sellers, which includes Facebook, Messenger, Buzzfeed and others, too. […]

The six second ad is here. Jeffrey Katzenberg is looking to raise $2 billion to “invent” ten minute TV. The notification screen is the new home screen. Google’s pushing their AMP (accelerated mobile page) format harder and harder. The world wants fast. They want brief. Bites. Tapas. Faster Look, everyone wants to tell you that […]

This is a post by ProBlogger expert Ali Luke Do you plan your blog posts? Or do you dive straight into the writing? A lot of bloggers barely plan their posts (if they plan them at all). They’re either too eager to get started, or feel rushed and see planning as a waste of time. […]

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over. And, before you know it, the enthusiasm is […]

It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As […]

Social media platforms have evolved. Today, you can do much more than just write posts and comments or upload pictures and videos. Now, you have the option to live-stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. You just need to make sure you’re effectively using […]