Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, […]

 I have a new habit. It quenches a thirst. It soothes a weakened, battered piece of my psyche. It repairs my wounds and unleashes me, more powerful, into my day. It fulfills the saddest, most regrettable pieces of myself. It may also be a habit that you want to pick up. You too may find […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The post How to capture urgent leads with call-only ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free […]

 I can’t quite wrap my head around the need for a dedicated app for travelers wanting to meet locals to hang out with — doesn’t this just happen naturally? But that, at least in part, is the premise behind today’s official launch of PartyWith, a revamped version of the app previously known as Party with […]

Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website […]

Email marketing is more than just sending out a message or two to your subscribers every week. You’ve got to analyze data as well. If you’re not checking the statistics, how do you measure the success of each campaign? Look, I get it. There are lots of numbers on the Internet, and you may not […]