Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually […]

 Facebook is finally giving developers a reason to build games for Messenger while also opening a new revenue stream for the chat app. After launching HTML5 ‘Instant Games’ inside Messenger, like Pac-Man, Space Invaders and Words With Friends Frenzy in November 2016, today Facebook is allowing developers to add in-app purchases as well as interstitial […]

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance.  Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers […]

Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” star, a black hole or a supernova. The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars appeared first on Search Engine Land. Please visit Search Engine Land […]

This post is by ProBlogger expert Ellen Jackson of Potential Psychology Have you ever uttered the phrase, ‘One day I’ll…’? Of course you have. We all have. One day I’ll schedule my social media One day I’ll improve my web site One day I’ll organise my images (a personal favourite) One day I’ll start a […]

When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to […]

A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to […]

The new feature lets site owners track vertical and horizontal scrolling on their website pages. The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

 In a textbook illustration of the conflict of interest between Facebook and Google’s ostensible dedication to free speech and their ostensible espousal of progressive values, the internet giants reportedly took millions in advertising money from a major anti-immigration group at the same time as both were engaged in pro-immigration advocacy. Read More Build your free […]

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline refers to the stages that your sales rep goes […]