Monthly ArchivesJuly, 2023 - Host2.us - Page 7

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t. While some AI tools […]

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Do you go to work every day hoping to make an impact? I know I do .  Sometimes, our ability to make the impact we want can be hindered. Our drive to do well can sometimes cause conflict and can stop us in our tracks.  This article explores tools and perspectives backed by behavioral psychology […]

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Are you looking to make your brand campaigns on Google Ads more efficient?  As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns.  However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was […]

We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what approaches work and which ones don’t. What separates mediocre marketing from marketing excellence in B2B campaigns? The short answer is: a lot. And certainly there is more that separates the good from the […]

The post Forget about Marketing: Concentrate on Blogging appeared first on ProBlogger. Image created in Canva This is a guest contribution by Nicholas Whitmore. The title: What on earth does it mean? Well, recently it seems like a lot of bloggers fancy themselves as marketers. You can’t read a post on a blog without seeing a […]

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. […]