Daily ArchivesJuly 21, 2023 - Host2.us

Standing Tall in a Crowded Market: Crafting a Compelling Core Message written by John Jantsch read more at Duct Tape Marketing In today’s competitive business landscape, standing out from the crowd is crucial to success. Your core marketing message, often referred to as your brand’s “unique selling proposition” (USP), is the key to making your […]

Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will […]

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content.  This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy.  Understanding […]

ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts.  This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic.  These words and phrases are often not found using traditional keyword tools, so this […]

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed […]