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Read More »Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns. However, in 2023, with profitability as our focus, we challenged the status quo. Our hypothesis was […]
Read More »We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by side examples of what approaches work and which ones don’t. What separates mediocre marketing from marketing excellence in B2B campaigns? The short answer is: a lot. And certainly there is more that separates the good from the […]
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