Growth Strategy: How Content Marketing Propels B2B Brand Growth Today

Growth Strategy: How Content Marketing Propels B2B Brand Growth Today

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour. As Pulizzi described, Godin didn’t […]

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