Daily ArchivesApril 7, 2023 - Host2.us

Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to its Help Center. Why we care. If you’re advertising on Twitter or thinking about it, this change could have a minor impact on ad reach. “Minor” because the […]

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder), I’ve also seen its limitations.  While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if […]

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and […]

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while 14 percent pointed to intra-departmental buying committees of five or more people — three of […]