This day in search marketing history: January 3

This day in search marketing history: January 3

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. A day later, we found out what happened, according to Google. In Google: Yes, Sponsored Post Campaign Was […]

Read More »
B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform? Increasing numbers of brands and users have turned away from Twitter since its recent ownership change and subsequent top-down shifts in some of the platform’s fundamental policies. Mainstay B2B brands have joined […]

Read More »