Monthly ArchivesJuly, 2022 - Host2.us - Page 9

Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers. It is a limited test, available to select accounts in the U.S., Canada and Korea. Share a Tweet, share the cred. Now testing CoTweets, a new way to Tweet together. pic.twitter.com/q0gHSCXnhv — Twitter […]

In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella.  No word from the DOJ. While the Justice Department spokesperson isn’t commenting at this […]

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B2B customer journeys that begin at review sites are significantly shorter B2B buying journeys average 192 days in length, dropping by 63 percent when a buyer’s first touch is with a review website, while the buying process is significantly longer than average when first-touch channels are social or paid media — three of several findings […]

How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. […]

For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Twitter user Kasim Aslam first noticed the new feature yesterday. A gift from the Google Gods!! Y’all, this is a big, big deal. I’m hopeful it’ll help crack down on all of the junk traffic […]

The Way To Raise Your Prices Without Losing Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeb Blount In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, […]

The post How to Turn Your Business Blog Readers Into Paying Customers appeared first on ProBlogger. Photo by Towfiqu barbhuiya on Unsplash This is a guest contribution from Alicia Rades. You started a blog for your business because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those […]

According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can […]

It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation.  Earlier this year we reported another anomaly dubbed the “Great Reshuffle” that saw 618,000 marketers leave their jobs in 2021. A […]