The Hidden Dangers of Complacency

The Hidden Dangers of Complacency

The Hidden Dangers of Complacency written by Sara Nay read more at Duct Tape Marketing https://app.fusebox.fm/embed/player.js About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can […]

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Cannes Creative B2B Lions: What Award-Winning B2B Marketing Looks Like In 2022

Cannes Creative B2B Lions: What Award-Winning B2B Marketing Looks Like In 2022

What does award-winning B2B marketing look like? For the first time since the prestigious Cannes Lions International Festival of Creativity began in the 1950s, the recently-held 2022 event saw dedicated B2B-specific marketing award categories, offering a new opportunity for B2B marketers to have their efforts shine on the global stage. The new Creative B2B Lions […]

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Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand

Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand

When a customer interacts with your brand on your website, on social media channels, or in person, they should have a cohesive experience. From brand voice to visual identity, everything should be aligned with your company’s mission, values, and goals. This approach is called integrated marketing communications (IMC). As more and more customers use three […]

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Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

Marketing Fireworks: The Increasing Importance of B2B Influencer Marketing

As our U.S. readers celebrate the Fourth of July holiday with summer gatherings and fireworks, B2B influencer marketing is generating its own fireworks, having taken on significantly increased importance since the pandemic began. We’ll soon be releasing our official 2022 State of B2B Influencer Marketing Research Report — nearly 60 pages filled with the latest […]

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