Daily ArchivesJuly 8, 2022 - Host2.us

This week Pinterest introduced four new merchant features to help retailers promote their stores.  Product Tagging on Pins Video in Catalog Shop Tab on Business Profiles The API for Shopping Product Tagging on Pins. Product Tagging allows merchants to make their pins shoppable, so shoppers can click and purchase seamlessly within the app. In early tests, […]

Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive […]

Twitter is testing a new feature, called CoTweets, that lets any two users collaborate and expand their reach beyond their own followers. It is a limited test, available to select accounts in the U.S., Canada and Korea. Share a Tweet, share the cred. Now testing CoTweets, a new way to Tweet together. pic.twitter.com/q0gHSCXnhv — Twitter […]

In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella.  No word from the DOJ. While the Justice Department spokesperson isn’t commenting at this […]

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B2B customer journeys that begin at review sites are significantly shorter B2B buying journeys average 192 days in length, dropping by 63 percent when a buyer’s first touch is with a review website, while the buying process is significantly longer than average when first-touch channels are social or paid media — three of several findings […]