Daily ArchivesJuly 1, 2022 - Host2.us

Learn how the metaverse will change the game for marketing, especially, CX, social, content, customer loyalty, cross-channel campaigns, and omnichannel. Build your free WordPress website with Host2.us free hosting today!

If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes you want to monitor your vanity metrics around where you rank. In one of my former jobs, a senior leader would walk by every day and ask who ranked number […]

Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets. Based upon a number of key patents and other sources, I […]

Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging. Can marketers influence a smart or automated strategy? The answer may surprise you. A “secret” or […]

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Google and its YouTube business combined with Meta and its Facebook and Instagram platforms combined to account for 53.4 percent of all U.S. digital advertising spending, a figure that is expected to fall to 50.5 percent in 2022 and predicted to […]