Daily ArchivesApril 29, 2022 - Host2.us

Since the announcement of the demise of third-party cookies, marketers have been desperately trying to build first-party relationships with their customers to offset the loss in targeting precision and campaign performance across the customer journey. Some of the biggest successes have come from adopting modern loyalty techniques to encourage consumers to respond. Build your free […]

If you want to grow your brand, you need a content marketing plan. Why? Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content. To […]

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom 56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email — three of several findings […]