Free The Story: How B2B Marketers Can Use Digital Storytelling To Bring Content Alive In New Ways

Free The Story: How B2B Marketers Can Use Digital Storytelling To Bring Content Alive In New Ways

How does digital storytelling help B2B marketers bring content to life in powerful new ways? With more B2B buying research and ongoing customer engagement than ever taking place online over the past two years, there have never been as many opportunities to benefit from digital storytelling, yet greater competition has made it vital to create […]

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10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed

10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed

Do you know what drives sales? Word of mouth marketing. Word-of-mouth marketing is free advertising and comes in the form of glowing recommendations from the people you trust the most. Word-of-mouth’s online counterpart is user-generated content (UCG). Not sure what UGC is or how to incorporate it into a successful marketing strategy? You’re in the […]

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B2B Marketing News: Marketers Prevent World War III, Podcasts Are Booming, The State of Influencer Marketing

B2B Marketing News: Marketers Prevent World War III, Podcasts Are Booming, The State of Influencer Marketing

What types of content would B2B marketers create with more resources? Research from Parse.ly reports that two-thirds of the marketers surveyed say they have created more content over the past year and 48% of respondents say they would like to produce a little more content than they currently create. Top formats include videos, infographics, ebooks, […]

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