B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

The Top Benefits of a Data-Driven B2B Demand Gen Strategy B2B marketers have said that better leads, customer experience, and return on investment (ROI) were among the top benefits of effective data-driven strategy, while 54 percent said that quality data enables them to make more effective spending decisions, according to newly-released survey data of interest […]

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TechCrunch: Oracle’s take on contextual targeting in the cookie-less era of adtech

TechCrunch: Oracle’s take on contextual targeting in the cookie-less era of adtech

While Google has since delayed its phase-out of third-party cookies until 2023, the fact is, it will happen and when it does marketers need to be prepared with alternative solutions. One thing we can count on: contextual targeting will play an integral role in this new advertising and marketing mix. Build your free WordPress website […]

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