10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed

10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed

Do you know what drives sales? Word of mouth marketing. Word-of-mouth marketing is free advertising and comes in the form of glowing recommendations from the people you trust the most. Word-of-mouth’s online counterpart is user-generated content (UCG). Not sure what UGC is or how to incorporate it into a successful marketing strategy? You’re in the […]

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B2B Marketing News: Marketers Prevent World War III, Podcasts Are Booming, The State of Influencer Marketing

B2B Marketing News: Marketers Prevent World War III, Podcasts Are Booming, The State of Influencer Marketing

What types of content would B2B marketers create with more resources? Research from Parse.ly reports that two-thirds of the marketers surveyed say they have created more content over the past year and 48% of respondents say they would like to produce a little more content than they currently create. Top formats include videos, infographics, ebooks, […]

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